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Designer, Paychi Karen Guh, has created an entire line made of cashmere, her favourite luxurious material. Launched in Seattle, Washington in 2013, the brand is featured throughout the US, Canada, France and the UK in fine boutiques. Designs incorporate simple form, refined texture, modern graphics, and high-quality cashmere. Each design caters to the independent, creative woman who desires individuality, timeless style, and ultimate comfort. The philosophy is simple: Everyday Indulgence, focussing on lightweight, breathable, trans-seasonal pieces that are beautiful by themselves and ideal for layering. Subtle surface textures and refined seaming details make the understated and sophisticated pieces unique and desirable. Each piece is designed to be an integral part of the wardrobe, to be worn season after season and last a lifetime.